Find your buyer persona with Machine Learning
When an airline company contacted us to help them find their buyer persona with non-traditional data like flight and contact information with the help of Machine Learning (ML), we knew exactly what they needed to do. Airline companies are one of the biggest industries that have access to various kinds of data from multiple sources. They are experts in customer service thanks to years of providing successful loyalty programs. However, neither large nor small airlines are currently taking advantage of the load of data stored in their servers.